McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(4), 302–319. https://doi.org/10.1086/208643
L’article de William J. McGuire vise à examiner les facteurs psychologiques internes qui influencent les choix des consommateurs, en se concentrant sur les aspects directifs et dynamiques de la personnalité. Les objectifs spécifiques sont :
L’article adopte une approche théorique et synthétique, sans données empiriques primaires. La méthodologie comprend :
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