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Posted on 10/23/2013 by Jean Eric PELET

Lectures by Jean-Éric Pelet

Institut Les Tourelles

LE CNAM

EMLV

Brest Business School

EM Normandie

ProCompta

This entry was posted in eMarketing by Jean Eric PELET. Bookmark the permalink.

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    Frugalité et IA génératives dans les établissements scolaires supérieurs (HEI) : Cette enquête concerne l’utilisation de l’IA générative dans les établissements d’enseignement supérieur du monde entier : universités, écoles de commerce, écoles d’ingénieurs, écoles de design : https://kmcms.net/Doc/Experiences/frugality-genai/french.html (Durée : … Continue reading →
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    Reference: Tian, Z., Dew, R., & Iyengar, R. (2024). Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research (JMR), 61(3), 472–495. https://doi-org.devinci.idm.oclc.org/10.1177/00222437231210267 Keywords: Influencer marketing ,Streaming video & television, Causal inference, Deep learning Tags (Metadata) Online social … Continue reading →
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    Reference: Song, X., Fu, M., Fang, J., Cai, Z., Tan, C.-W., Lim, E. T. K., & Chong, A. Y. L. (2025). Turning the wheels of engagement: Evidence from entertainment live streaming. Journal of the Academy of Marketing Science: Official Publication … Continue reading →
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  • Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior. 05/23/2026
    reference : Shao, Z. (2026). Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior. Journal of Retailing and Consumer Services, 88. https://doi-org.devinci.idm.oclc.org/10.1016/j.jretconser.2025.104546 Keywords:  Virtual influencer, Live-streaming commerce ,Perceived … Continue reading →
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