Skip to primary content

KMCMS

Knowledge Management Content Management System

KMCMS

Main menu

  • Home
  • Inscription
  • Login
  • Register

Post navigation

← Previous Next →

Home

Posted on 10/23/2013 by Jean Eric PELET

Lectures by Jean-Éric Pelet


LE CNAM

NOTRE DAME du GRANDCHAMP

IUT PARIS DESCARTES

EMLV

Brest Business School

PSB

EM Normandie

This entry was posted in eMarketing by Jean Eric PELET. Bookmark the permalink.

RSS KMCMS RSS

  • Protected: Syllabus MSI DSCG 11/27/2025
    There is no excerpt because this is a protected post.
    Jean Eric PELET
  • Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 06/08/2025
    Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919–925. Objectif L’article de Mollen et Wilson vise à réconcilier les perspectives des praticiens et des … Continue reading →
    Zakaria_Bourimech
  • Some internal psychological factors influencing consumer choice 06/06/2025
    McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(4), 302–319. https://doi.org/10.1086/208643 Objectif L’article de William J. McGuire vise à examiner les facteurs psychologiques internes qui influencent les choix des consommateurs, en se concentrant … Continue reading →
    Zakaria_Bourimech
  • Understanding customer experience throughout the customer journey. 06/06/2025
    Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing: AMA/MSI Special Issue, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420 Objectif L’article de Lemon et Verhoef vise à développer une compréhension approfondie de l’expérience client et … Continue reading →
    Zakaria_Bourimech
  • To disclose or not disclose, is no longer the question, effect of AI-disclosed brand voice on brand authenticity and attitude 06/06/2025
    Kirkby, A., Baumgarth, C., & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of Product & Brand Management, 32(7), 1108–1122. https://doi.org/10.1108/JPBM-02-2022-3864 Mots-clés : … Continue reading →
    Zakaria_Bourimech
  • Users of the world, unite! The challenges and opportunities of Social Media. 06/05/2025
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 Mots-clés : médias sociaux, contenu généré par les utilisateurs, Web 2.0, réseaux sociaux, mondes virtuels, marketing … Continue reading →
    Zakaria_Bourimech
  • A strategic framework for artificial intelligence in marketing. 06/05/2025
    Huang, M.-H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https://doi.org/10.1007/s11747-020-00749-9 Mots-clés : intelligence artificielle, marketing stratégique, IA mécanique, IA pensante, IA sensible, segmentation, ciblage, positionnement, … Continue reading →
    Zakaria_Bourimech
  • Consumer brand engagement in social media: Conceptualization, scale development and validation. 06/05/2025
    Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002 Mots-clés : engagement des consommateurs, engagement envers la marque, médias sociaux, … Continue reading →
    Zakaria_Bourimech
  • Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? 06/05/2025
    Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073 Mots-clés : bouche-à-oreille électronique, eWOM, motivations des … Continue reading →
    Zakaria_Bourimech
  • Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing 06/05/2025
    de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003 Mots-clés : Médias sociaux, pages … Continue reading →
    Zakaria_Bourimech
Proudly powered by WordPress