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MEMOIRE J ANCEL DSCG 2026 V08.07.26

Posted on 07/08/2026 by ancel

mémoire J ANCEL DSCG 2026

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  • MEMOIRE J ANCEL DSCG 2026 V08.07.26 07/08/2026
    mémoire J ANCEL DSCG 2026
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  • Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform 05/26/2026
    Reference : Wang, L., Huang, N., He, Y., Liu, D., Guo, X., Sun, Y., & Cheng, G. (2025). Artificial intelligence (AI) assistant in online shopping: A randomized field experiment on a livestream selling platform. Information Systems Research, 36(4), 2358–2374. https://doi.org/10.1287/isre.2023.0103 … Continue reading →
    loua kammoun
  • The Promotional Effects of Live Streams by Twitch Influencers 05/23/2026
    Reference : Huang, Y., & Morozov, I. (2025). The Promotional Effects of Live Streams by Twitch Influencers. Marketing Science, 44(4), 916–932. https://doi-org.devinci.idm.oclc.org/10.1287/mksc.2022.0400 Keywords: influencer marketing, live streaming , video games Summary : The study examines whether live streams on Twitch … Continue reading →
    loua kammoun
  • Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing. 05/23/2026
    Reference: Choi, Y. S., Wu, Q., & Lee, J. Y. (2025). Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing. Journal of Business Research, 188. https://doi-org.devinci.idm.oclc.org/10.1016/j.jbusres.2024.115094 Keywords: Influencer Marketing, Live Streaming ,Persuasion … Continue reading →
    loua kammoun
  • Mega or Micro? Influencer Selection Using Follower Elasticity. 05/23/2026
    Reference: Tian, Z., Dew, R., & Iyengar, R. (2024). Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research (JMR), 61(3), 472–495. https://doi-org.devinci.idm.oclc.org/10.1177/00222437231210267 Keywords: Influencer marketing ,Streaming video & television, Causal inference, Deep learning Tags (Metadata) Online social … Continue reading →
    loua kammoun
  • Turning the wheels of engagement: Evidence from entertainment live streaming. 05/23/2026
    Reference: Song, X., Fu, M., Fang, J., Cai, Z., Tan, C.-W., Lim, E. T. K., & Chong, A. Y. L. (2025). Turning the wheels of engagement: Evidence from entertainment live streaming. Journal of the Academy of Marketing Science: Official Publication … Continue reading →
    loua kammoun
  • Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. 05/23/2026
    Reference : Li, G., Cao, Y., Lu, B., Yu, Y., & Liu, H. (2023). Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising, 42(7), 1178–1200. https://doi-org.devinci.idm.oclc.org/10.1080/02650487.2023.2215075 Keywords: Influencer marketing,Live streaming , Internet … Continue reading →
    loua kammoun
  • A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory 05/23/2026
    Reference: He, W., & Jin, C. (2024). A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory. Electronic Commerce Research, 24(2), 1235–1265. https://doi-org.devinci.idm.oclc.org/10.1007/s10660-022-09651-8 Keywords: Live streaming … Continue reading →
    loua kammoun
  • How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects. 05/23/2026
    Reference: Sun, Y., Wang, Y., Zhong, Y., Zhang, Z., & Zhu, M. (2024). How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects. Decision Support Systems, 180. https://doi-org.devinci.idm.oclc.org/10.1016/j.dss.2024.114189 Keywords: Virtual live … Continue reading →
    loua kammoun
  • Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior. 05/23/2026
    reference : Shao, Z. (2026). Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior. Journal of Retailing and Consumer Services, 88. https://doi-org.devinci.idm.oclc.org/10.1016/j.jretconser.2025.104546 Keywords:  Virtual influencer, Live-streaming commerce ,Perceived … Continue reading →
    loua kammoun
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