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Tag Archives: ergonomie

Protected: Usages de conception des pages Web

Posted on 01/13/2014 by Jean Eric PELET

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Posted in Cours sur la couleur | Tagged ergonomie

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Protected: Syllabus MSI DSCG
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
Some internal psychological factors influencing consumer choice
Understanding customer experience throughout the customer journey.
To disclose or not disclose, is no longer the question, effect of AI-disclosed brand voice on brand authenticity and attitude

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Protected: Syllabus MSI DSCG 11/27/2025
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Jean Eric PELET
Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 06/08/2025
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919–925. Objectif L’article de Mollen et Wilson vise à réconcilier les perspectives des praticiens et des … Continue reading →
Zakaria_Bourimech
Some internal psychological factors influencing consumer choice 06/06/2025
McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(4), 302–319. https://doi.org/10.1086/208643 Objectif L’article de William J. McGuire vise à examiner les facteurs psychologiques internes qui influencent les choix des consommateurs, en se concentrant … Continue reading →
Zakaria_Bourimech
Understanding customer experience throughout the customer journey. 06/06/2025
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing: AMA/MSI Special Issue, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420 Objectif L’article de Lemon et Verhoef vise à développer une compréhension approfondie de l’expérience client et … Continue reading →
Zakaria_Bourimech
To disclose or not disclose, is no longer the question, effect of AI-disclosed brand voice on brand authenticity and attitude 06/06/2025
Kirkby, A., Baumgarth, C., & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of Product & Brand Management, 32(7), 1108–1122. https://doi.org/10.1108/JPBM-02-2022-3864 Mots-clés : … Continue reading →
Zakaria_Bourimech
Users of the world, unite! The challenges and opportunities of Social Media. 06/05/2025
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 Mots-clés : médias sociaux, contenu généré par les utilisateurs, Web 2.0, réseaux sociaux, mondes virtuels, marketing … Continue reading →
Zakaria_Bourimech
A strategic framework for artificial intelligence in marketing. 06/05/2025
Huang, M.-H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https://doi.org/10.1007/s11747-020-00749-9 Mots-clés : intelligence artificielle, marketing stratégique, IA mécanique, IA pensante, IA sensible, segmentation, ciblage, positionnement, … Continue reading →
Zakaria_Bourimech
Consumer brand engagement in social media: Conceptualization, scale development and validation. 06/05/2025
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002 Mots-clés : engagement des consommateurs, engagement envers la marque, médias sociaux, … Continue reading →
Zakaria_Bourimech
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? 06/05/2025
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073 Mots-clés : bouche-à-oreille électronique, eWOM, motivations des … Continue reading →
Zakaria_Bourimech
Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing 06/05/2025
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003 Mots-clés : Médias sociaux, pages … Continue reading →
Zakaria_Bourimech

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