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Category Archives: Cours sur la couleur

Cours IUT de Sceaux

Posted on 12/06/2021 by Jean Eric PELET
  • Cours couleurs, fontes et mise en page (password protected) : cliquer ici
  • Cours études de marché (password protected) : cliquer ici
Posted in Cours sur la couleur, Méthodologie

Protected: Couleur, formes, contraste et cohérence : les bases d’un message publicitaire

Posted on 11/16/2021 by Jean Eric PELET

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Posted in Cours sur la couleur

Protected: Ecriture sur le web

Posted on 11/16/2015 by Jean Eric PELET

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Posted in Cours sur la couleur, Ergonomie

Protected: Usages de conception des pages Web

Posted on 01/13/2014 by Jean Eric PELET

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Posted in Cours sur la couleur | Tagged ergonomie

Protected: IUT Montreuil

Posted on 11/14/2013 by Jean Eric PELET

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Posted in Comportement du Consommateur, Cours sur la couleur, E-business, eMarketing

Protected: 01 – Les effets multidimensionnels de la couleur sur Internet

Posted on 10/31/2011 by Jean Eric PELET

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Protected: 02 – Les effets de la typographie des sites web

Posted on 10/31/2011 by Jean Eric PELET

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Protected: 04 – Rapport de travail

Posted on 10/13/2010 by Jean Eric PELET

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Recent Posts

  • Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
  • Some internal psychological factors influencing consumer choice
  • Understanding customer experience throughout the customer journey.
  • To disclose or not disclose, is no longer the question, effect of AI-disclosed brand voice on brand authenticity and attitude
  • Users of the world, unite! The challenges and opportunities of Social Media.

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  • Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 06/08/2025
    Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919–925. Objectif L’article de Mollen et Wilson vise à réconcilier les perspectives des praticiens et des … Continue reading →
    Zakaria_Bourimech
  • Some internal psychological factors influencing consumer choice 06/06/2025
    McGuire, W. J. (1976). Some internal psychological factors influencing consumer choice. Journal of Consumer Research, 2(4), 302–319. https://doi.org/10.1086/208643 Objectif L’article de William J. McGuire vise à examiner les facteurs psychologiques internes qui influencent les choix des consommateurs, en se concentrant … Continue reading →
    Zakaria_Bourimech
  • Understanding customer experience throughout the customer journey. 06/06/2025
    Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing: AMA/MSI Special Issue, 80(6), 69–96. https://doi.org/10.1509/jm.15.0420 Objectif L’article de Lemon et Verhoef vise à développer une compréhension approfondie de l’expérience client et … Continue reading →
    Zakaria_Bourimech
  • To disclose or not disclose, is no longer the question, effect of AI-disclosed brand voice on brand authenticity and attitude 06/06/2025
    Kirkby, A., Baumgarth, C., & Henseler, J. (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of Product & Brand Management, 32(7), 1108–1122. https://doi.org/10.1108/JPBM-02-2022-3864 Mots-clés : … Continue reading →
    Zakaria_Bourimech
  • Users of the world, unite! The challenges and opportunities of Social Media. 06/05/2025
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003 Mots-clés : médias sociaux, contenu généré par les utilisateurs, Web 2.0, réseaux sociaux, mondes virtuels, marketing … Continue reading →
    Zakaria_Bourimech
  • A strategic framework for artificial intelligence in marketing. 06/05/2025
    Huang, M.-H., & Rust, R. T. (2021). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https://doi.org/10.1007/s11747-020-00749-9 Mots-clés : intelligence artificielle, marketing stratégique, IA mécanique, IA pensante, IA sensible, segmentation, ciblage, positionnement, … Continue reading →
    Zakaria_Bourimech
  • Consumer brand engagement in social media: Conceptualization, scale development and validation. 06/05/2025
    Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. https://doi.org/10.1016/j.intmar.2013.12.002 Mots-clés : engagement des consommateurs, engagement envers la marque, médias sociaux, … Continue reading →
    Zakaria_Bourimech
  • Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? 06/05/2025
    Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073 Mots-clés : bouche-à-oreille électronique, eWOM, motivations des … Continue reading →
    Zakaria_Bourimech
  • Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing 06/05/2025
    de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003 Mots-clés : Médias sociaux, pages … Continue reading →
    Zakaria_Bourimech
  • A multi-stage model of word-of-mouth influence through viral marketing 06/05/2025
    De Bruyn, A., & Lilien, G. L. (2008). A multi-stage model of word-of-mouth influence through viral marketing. International Journal of Research in Marketing, 25(3), 151–163. https://doi.org/10.1016/j.ijresmar.2008.03.004 Mots-clés : Marketing viral, bouche-à-oreille, recommandations électroniques, processus décisionnel multi-étapes, influence interpersonnelle, marketing en … Continue reading →
    Zakaria_Bourimech
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