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SKEMA

Posted on 01/07/2021 by Jean Eric PELET

Lectures at SKEMA

Strategic Marketing: Go to the lecture

Digital Marketing: Go to the lecture

This entry was posted in e-Marketing (English), Marketing stratégique et opéra, Uncategorized by Jean Eric PELET. Bookmark the permalink.

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  • Untitled 12/29/2025
    Fiche de lecture 1 : Cenizo, C. (2025). Redefining consumer experience through artificial intelligence in the luxury retail sector. Journal of Retailing and Consumer Services. Mots clés : intelligence artificielle, luxe, expérience client, invisibilité scénique, personnalisation curatoriale, infrastructure symbolique. Cenizo (2025) étudie la … Continue reading →
    ihssan
  • Intelligence artificielle et recherche en gestion 12/24/2025
    Référence (format APA) Véry, P., & Cailluet, L. (2019). Intelligence artificielle et recherche en gestion. Revue française de gestion, 285, 119-134. https://doi.org/10.3166/rfg.2020.00405   Mots clés de l’article : Mots clés : intelligence artificielle, recherche en gestion, machine learning, diffusion scientifique, … Continue reading →
    HABIB Abdelhakim
  • Industry experiences of artificial intelligence (AI): Benefits and challenges in operations and supply chain management 12/24/2025
    Référence (format APA) Fosso Wamba, S., Queiroz, M. M., Guthrie, C., & Braganza, A. (2021). Industry experiences of artificial intelligence (AI): Benefits and challenges in operations and supply chain management. Production Planning & Control. https://doi.org/10.1080/09537287.2021.1882695   Mots clés de l’article … Continue reading →
    HABIB Abdelhakim
  • A configurational approach to explain post-identification outcomes of shadow IT systems 12/22/2025
    FICHE N°5 RÉFÉRENCE APA :Fürstenau, D., Rothe, H., & Sandner, M. (2021). Leaving the shadow: A configurational approach to explain post-identification outcomes of shadow IT systems. Business & information systems engineering, 63(2), 97-111. MOTS-CLÉS Shadow IT, gouvernance IT, innovation, alignement business-IT. INTRODUCTION (Synthèse) Contrairement … Continue reading →
    Aboubaker Djahi
  • Preliminary insight into cloud computing adoption in a developing country 12/22/2025
    FICHE N°4 : RÉFÉRENCE APA : Senyo, P. K., Effah, J., & Addae, E. (2016). Preliminary insight into cloud computing adoption in a developing country. Journal of Enterprise Information Management, 29(4), 505-524. MOTS-CLÉS Adoption Cloud, pays en développement, modèle TOE, Ghana, PME. INTRODUCTION (Synthèse) Cette … Continue reading →
    Aboubaker Djahi
  • Determinants of Cloud Computing Adoption 12/22/2025
    FICHE N°3 RÉFÉRENCE APA : Schneider, S., & Sunyaev, A. (2016). Determinants of Cloud Computing Adoption: A Meta-Analysis of the Empirical Literature. Journal of Management Information Systems, 33(1), 286-312. Mots clés : Adoption du Cloud, Méta-analyse, Modèle TOE (Technology-Organization-Environment), Sécurité, Soutien de la Direction … Continue reading →
    Aboubaker Djahi
  • Will cloud computing make the CIO obsolete 12/22/2025
    FICHE N°2  RÉFÉRENCE APA : Vithayathil, J. (2018). Will cloud computing make the CIO obsolete? Empirical evidence from the US public sector. Information Systems Journal, 28(1), 116-142. Suivi des mots clés de l’article : Mots clés : DSI (CIO), Obsolescence professionnelle, Politique organisationnelle, … Continue reading →
    Aboubaker Djahi
  • Benefits and risks of shadow IT in health care 12/22/2025
    FICHE N°1 RÉFÉRENCE APA : Baillette, P., Barlette, Y., & Berthevas, J.-F. (2022). Benefits and risks of shadow IT in health care: A Narrative Review of the Literature. Systèmes d’Information et Management, 27(2), 59-96. Mots clés : Shadow IT, sécurité de l’information, … Continue reading →
    Aboubaker Djahi
  • Protected: Syllabus MSI DSCG 11/27/2025
    There is no excerpt because this is a protected post.
    Jean Eric PELET
  • Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives 06/08/2025
    Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919–925. Objectif L’article de Mollen et Wilson vise à réconcilier les perspectives des praticiens et des … Continue reading →
    Zakaria_Bourimech
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