Why you need a new media

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Author(s) : Patrick Spenner

 

                     Why You Need a New-Media “Ringmaster”
        The beginning of this article wrote by Patrick Spenner for the Harvard business review talk about the necessity of the new media, a new “actor”, assimilate to a ‘ringmaster” in the brands relationship with customers. The essential point of view in this article is that one: the social technology changed the way that brands have to manage to keep a strong and good relationship with their customers. The social technology gives people the possibility to be connecting everywhere they want. This is what they call the “hyper connecting” world. The role of this newcomer named “ringmaster” is to “choreographing talent in real time to engage the audience in a seamless, interactive experience”.
 
                                       
                      The example of www.fiestamovement.com                            

webmarketing

 

 

                  But what is the true role of the ringmaster in a firm. Let us take the example of Ford Fiesta and its site “fiestamovement.com”, which permit to make new members in the community. By encouraging people to share pictures,  videos,  articles on blogs and other things.  This kind of site permits Ford to keep contact with its customers everywhere they are, and know what is the point of view of the customers on the brand. 

 

                    Zena Weist and H&R Block

 

       Let us take another example , Zena Weist  at H&R block helped by a virtual team “composed of employees from customer service, marketing and corporate communications “ create and interactive presence on social platforms, which one again permit to keep contact with customers.

  

         

                   Conclusion :

        By reading this article, it make me thing about the fact that you can easily confound the role of the ringmaster in a firm as it is explain in the article we’re just reading , to the function they barely  give to the community manager. 

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