Author(s) : treizearticlesweblab
Quand le mobile réinvente le shopping
Today there are more than one million applications for Smartphones available on the different stores (Apple Store, Android Market, Blackberry app World…). Purchase from their Smartphones becomes current. 71% of Smartphone users do their research products directly from their mobile to finalize their purchase. Propose innovations and benefits directly on Smartphones, are major challenges for many companies.
Hypothesis:
1. Companies must offer applications for responsive to be competitive.
2. Geolocation, a pillar of m-commerce.
3. Companies must offer attractive and innovative applications.
4. Applications price comparators have a strong influence on consumer purchasing.
5. The various modes of online payments. To seem secure: a necessity for businesses.
Results:
1. Potential clients want to have on their Smartphones, a site identical to the ones offered on the internet. Applications responsive facilitate research and encourage users to buy. Companies like Amazon and FNAC offer on their applications the same services than on their respective sites, including the presence of the customer account and the ability to track my order online.
2. Many applications use geolocation. Prixing (Available on Android and iPhone) allows to compare the price of a product in different stores thanks to geolocation. This new technology forces companies to be competitive. In fact, they will have to offer more attractive prices than the competition to stand out. Potential customers will see, thanks to geolocation, stores close to his position and will choose based on prices.
3. Today the Companies must offer attractive and innovative applications. Thanks to the McDonald’s application, which uses geolocation, discount coupons are available if users, fans of the brand on Facebook, are nearby restaurants. Dr Pepper offers a game for iPhone, Matching Caps which gives a free drink each game won. Through these applications, companies have a good image in the eyes of consumers. They are innovative and encourage more consumption.
4. The price comparison applications have real power. Indeed, users only have to open their application to compare the prices of different stores. Thus, these comparators prices will affect sales of businesses. These will be obliged to adjust their prices to those of the competition in order to remain competitive. For example, there touslesprix application, which provides information on a product and compare the prices in different stores by scanning the barcode or by searching the database.
5. There are now several online payment methods: Paypal, Kwixo, GenMsecure, Buyster… The challenge is to provide an image of security, reliability. 25% of Smartphone users finalize their purchases directly from mobile and 7% from their shelves. Makes consumers more likely to buy if mobile m-commerce was more secure (57%) and if they remained confidential telephone number (56%): Tradedoubler: “les consommateurs mobiles & vous”. Companies managers means of payment will therefore have to improve the image of security instructions in order to boost the growth of purchases from mobile.
Conclusion:
M-commerce is a rapidly expanding market where everyone is looking good innovation. Every day, new innovative applications are created. Large companies should be present and attractive in this market to remain competitive and to stand out from the competition. With the advent of all these new applications, we can ask what may look like m-commerce in the years to come. The market is constantly changing, analyze trends and act accordingly will be a major challenge for many companies.