Author(s) : Stephanie Challener

 

Is a symphony orchestra the most famous Americans. The orchestra launched the first webcast that was broadcast around the world in April 2010. Then in October 2010, the DSO has developed mobile applications for Android and iOS devices. This allowed their first concert webcast Pops.The goal is to use technology live web streaming in the framework of a broader marketing strategy and become "the most accessible orchestra on the planet, visible as possible by anyone anywhere" said Scott Harrison, senior director of patron engagement and loyalty and also general manager for digital media. "The DSO has achieved 25% of ticket sales through the website," according to Scott Harrison. Digital Marketing was therefore a very high return on investment. The advantages of digital media marketing growth in ticket sales and recruiting more subscribers.

 Indianapolis Symphony Orchestra

When it began in a quest to expand beyond its main customers. "The campaign was designed to reach audiences through digital media social media marketing, mobile communications and the Internet," said Mark Newman, Vice President of Marketing and ISO communications.Social media, e-mail, website and applications for smartphones are at the heart of marketing efforts ISO."Email marketing provides a constant stream of ticket sales," says Newman. Nearly 40% of ticket sales take place online and track the sales back to the mailing.The email is as one of the main ingredients of the marketing mix to increase ticket sales, let your audience know of upcoming events, and maintain contact with customers.To varying degrees, digital media have become an essential ingredient in the marketing mix of art.In the United States, arts organizations generally consider a rate of 20% open standard. And in the UK, arts organizations typically reach a rate of 30% open, but they tend to send emails less frequently.

National Theatre of Scotland

Has invited people of all ages to submit ideas for five minutes of work they could produce and perform. A 24 hours broadcast games five minutes throughout Scotland, United Kingdom and elsewhere, some pre-recorded and played some live "live web" in time slots specifically designated. Within 24 hours, 1,000 participating artists received 22,000 views on the web from 6300 people in 51 countries. Mini-shows were also posted on the YouTube channel individually; bringing to 26,000 other views and continues to climb.

Conclusion

Consumers are spending more and more time on social media at the expense of other media. This change in behaviour required an adaptation of professionals to communicate their messages and reach their audience. With this advent, you can think, create and perform an artistic activity through social networks ? And if yes, what manifests this art form ?

Pinterest is a good asset in a social network that allows users to view, share and discover new interests "pinning" (images or videos on their own or others’ favorites). Users can upload images from their computer or "pin" things they find on the Web using the Pinterest "Pin It" or URL.It is a way to manage a part of the proceedings lives and drive traffic to pages on a website and help the company. Early research indicates that Pinterest is more effective to generate traffic from other social media sites, even on Facebook.