Author(s) : Khrysti Nazzaro,
All companies need to do a redesign of their website. There is a website created all 30 minutes. So, you must stand in order to attract users on the website. The appearance and content of a website are two very important elements. That’s why the director did a search on the website redesign. He has established several questions that every company should ask in order to have the best website redesign.
What are the important elements to make website redesign?
For a good plan of a redesign website, all steps should be taken into account. Any part may escape. There must be an answer to all the questions in the document. This is a project that requires time, concentration and money. Firstly you must have a budget for this project and calculate an exact time to achieve this. Have a specific target for this project.
We have there three different parts for a redesign website :
-the technical part: a list of tools and add functionality to the website can increase the website. Have a good code and be adapted to W3C rules. More website has content or tools, it becomes more interested for the user what he’ll want to return it.
Then, analyze default and good things about their old website. Keep all elements which have a good performance in order to add in the redesign website. Know what kind of public target you want to adapt the website. Compare with the competition websites and look for the interesting things.
The director also asks how you collect informations about clients, how you send newsletters.
The fact of interest to our customers allows their loyalty to the company.
Ask the question about CMS, if you have, what do you want to add. Or not, do you want a CMS for edit, for update for the future website. Today, social media, multimedia content, blog or forums are here to get close to clients and to response to all their questions.
-the graph part: The design is an essential part of a redesign website project.
Because the design is the first thing the user sees and notices when he goes on the website.
We need to know if the design of the old website corresponds to our expectations or not.
We need a design that pleases everyone (men and women). Typography plays an important role so it must choose the best font, spacing of letters and the layout.
-the new technologies part: have a list of keywords that corresponds to the website in order to place the website in a good ranking in search engines. And analyze if old keyword are good .Use the responsive web design for adapt all website with any technologies
1. I think any company must do a website redesign.
A website redesign is necessary a need for all company. Because all company wants to be modern. The world is changing so people are changing too. So you must innovate your website for attract people and push them to buy something.
I found “68% of marketers said they redesigned their website in the last 12 months, 34% in the last 3 months and 34% from 4 to 12 months ago.”
For example, take Google Analytics technologies are evolving so Google is developing also. The user needs much more features, a need to be fast and have an easiness to use. I think websites are like a software, they should make update to adapt for users who don’t want spend much time looking or complicated to use a tool.
NEW SITE:
OLD SITE:
But for some companies, they don’t need to do a redesign of their website because they have a large number of visitors and they don’t have time for this. They prefer to focus for sell more products and get more customers instead of redesign. You know even large companies like Amazon, Facebook, wordpress, have doing a redesign.
GO TO SEE: Biggest website redesign
2. I suppose all company that makes a website redesign have entire satisfaction.
There are approximately 67% of satisfaction companies that have made a redesign website.
43% are somewhat happy and 24% are extremely happy. Against 1/3 of marketers are not happy for their redesign website.
These are companies that establish a good project plan for their future website. So they took into account all the steps necessary for their project.
When a company redesign their site because their visitors leave the website home page. There is a rate used to determine whether the user visits the complete website: it’s the bounce rate. This rate is a percentage of users who have visited a page.
This rate is applicable for companies because it explains that the user did not want to go further on the website. That is why every company opted to redesign their website.
As you can see in the graph, on November 15 you have the bounce rate reduced by 35% and Average time on site grows by more 80%.
So it’s demonstrated a redesign website can attract more people and can give a good image of the website for users.
In conclusion, the website redesign is essential for every company that wants to move. The world of the web continues to develop. It’s necessary that companies are able to attract users. Every user is different, it’s necessary that all websites are suitable for everyone. If a company does not have enough visitors to its website, the redesign website all 1Year or 2years is required to be the trend of the moment.
Biography of Khrysti Nazzaro:
Senior Director of Optimized Services
MoreVisibility
January 2012 – Present
Manage Search Engine Optimization and Social Media Marketing teams.
Director of Optimized Services
MoreVisibility
September 2007 – December 2011
Manage Search Engine Optimization and Social Media Marketing teams.
Manager of Client Strategy
MoreVisibility
March 2007 – September 2007
Managed team of Client Strategists responsible for clients’ online marketing accounts. Served as coordinator with Optimized Services (SEO) team.
Client Strategist
MoreVisibility
September 2006 – March 2007