Author(s) : ExactTarget
Field Guide To Mobile Messaging
Hypothesis:
Companies must take advantage of this trend and focus their communications to their consumers by using mobiles.
Results:
The usability of mobiles increased for few years with Smartphone. People are always connected to the Internet regardless the place, the time, they are no longer in front of their computer. Firms changed their approach of communication with customers.
What have they done to adapt?
In the first time, they are grown their email subscriber list and build a SMS subscriber list. The aim of this practice is to touch a lot of people and make sure that the message which is sent is read. If people don’t receive the message on their e-mail address (or email program) they can receive it by a SMS.
“According to BI Intelligence, 99% of all mobile devices sold today are capable of receiving SMS messages”.
Other system as account activity alerts allow firms to send convenient updates to their customers mobiles phones. They can then request specific message types like automatic payment, overdraft alert. This type of alert has become a mode of communication for many organizations like investment firms, retailers.
In order to reach as many people as possible and to have a successful campaign, a company must diversify its channels. We saw that a company can use Emails, SMS but can also use, for example, the cross-channel for a campaign or social networks like Twitter and Facebook.
Moreover, mobile apps (on Android market and App Store for Apple) are one of the newest communication channels available to marketers. There is a new way to connect with the customers for the companies which is called push notification.
What is push notification ?
Push notification allows an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen. This is a great way for apps to interact with users in the background, whether it be a game notifying us of some event occurring in our game world.
Conclusion:
We saw that mobile had an important place in a marketing campaign. Firms need mobiles to promote its products, services. The social network like Facebook is the most suitable location to develop a campaign of this type. There’s no doubt that today’s consumers are mobile. They’re constantly on-the-go, sending and receiving communications of all types. This is the best way to attract the customer and have the greatest number of responses. The mobile is the future.
Author: Exact Target
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, and websites.
ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver, and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales, and improve return on marketing investment.