KMCMS

KMCMS: Knowledge Management Content Management System

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Sokolova K. and Kefi H. (2019), Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions? Journal of retailing and consumer Services, 53
McClure, C., & Seock, Y.-K. (2020). The role of involvement: Investigating the effect of brand’s social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. https://doi.org/10.1016/j.jretconser.2019.101975
Sembada, A. Y., & Koay, K. Y. (2019b). How perceived behavioral control affects trust to purchase in social media stores. Journal of Business Research, 1‑9. https://doi.org/10.1016/j.jbusres.2019.09.028
Badgaiyan, A. J., Verma, A., & Dixit, S. (2016). Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale. IIMB Management Review, 28(4), 186‑199. https://doi.org/10.1016/j.iimb.2016.08.009
Rascle, N. & Irachabal, S. (2001). Médiateurs et modérateurs : implications théoriques et méthodologiques dans le domaine du stress et de la psychologie de la santé. Le travail humain, vol. 64(2), 97-118. doi:10.3917/th.642.0097.

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