Author(s) : Linda Abraham , René Schuster
CONNECTED EUROPE
How smartphones and tablets are shifting media consumption
Introduction:
Some years ago, the European was connected to Internet only via their PC and laptop computer. Today, the most part of the users achieve digital contents across several apparatuses, in the course of last quarter, sales of shelfs, Smartphones and computer hard augments. But in this landscape, it is Smartphones and shelfs which draw the market from above.
New apparatuses in our daily life:
Android has the strongest growth in term of mobile operating system, but Apple keeps the monopoly on shelf with the ipad: 33.7 % of market shares against 12.7 % for the second, Google. However, Europe stays at the head of the use of Smartphone with 42 %, against 39 % in the United States. The consumption of mobile mass media does not cease to rising up, up 62 % for last year. Even if Smartphones remains the most using, shelves gain ground. They can point out that PC is more used the morning, owed to the fact than the persons being at job achieve Internet directly since their workstation, and at the end of day they can note that the persons are more on their shelf than on their PC. This perhaps explained by the lightness of the apparatus, in effect, at the end of day they prefer settling in front of the television and consulting contents on a shelf that to become established in front of a PC.
What opportunities it represents for trade?
Germany with an increase in 112 % for last year is in first position as regards the purchase of good and service on Internet via motive. 13, 6 million persons achieve a site of sale via their Smartphone considerable figure which shows the importance of m-trade. The men are the main purchasers, of contours between 18 and 24 years. These results are wholly obvious, because the men and the young persons have more opportunities to fit to new technology. Smartphone opens the new world for the consumers. From here, some years we shall more need bank cards to make our purchases. We shall pay directly with our telephone. NFC technology will allow us it, thanks to a very small flea installed in our telephone. We shall use our telephone as a tool of purchase, we shall be able to take photographs of products, share it with a friend or family, compare the prices of products, etc.
Conclusion:
That it is of Smartphones or of numerical shelf, they assist the explosion of sales a true phenomenon of society so much am prodigious. The potential of growth is huge on skyline 2015 that it is on the segment general public that professional. In barely 1 year, Nokia the yesterday leader is relegated to the third worldwide rank (urgent Apple will be exceeded by the competition with the iPad) and it is therefore necessary to watch all new actors, particularly Google and Microsoft with will to dominate these markets and the means of their ambition.
Personal cogitation:
At present, the time is very precious, NFC technology over a medium check to make easier check life for the consumers. They will just need Smartphone to buy, recharge its navigo card, since when, at any hour, having ended the long lines of wait in cash register, in the counter. Recording on the telephone our banking coordinates will just be enough.
