Author(s) : IAB France
Mobile internet evolving
In our time, Mobile internet is boosted by smartphones which offer a tons of attractive use: stay in touch with his family or friends, get some information, listen to music, take pictures, watch videos, play and of course surf on the internet.
During the third trimester of 2011, there was 17 millions of smartphone’s users whether 7 millions more than last year. And according to GFK, it should have more smartphones than classic cellphone in 2011.
In only 3 years, the number of mobinaute increased from 10,7 to 18,3 millions persons and a tier one of them connect to the internet everyday from their mobile.
Mobile Advertising
Mobile advertising is very effective and especially in field of branding. According to the experts of MillwardBrown US, they suggest 3 main reasons for this phoenomene:
– Mobile advertising occupies a large part of the screen which maximizes the attention and the impact
– The size of the screen plays a major role because it forces companies to focus on key message, which it benefits the clarity and comprehension
– opportunities targeting and interaction are important which reinforces the relevance of the message
Conclusion
Mobile advertising is a real opportunity for companies and especially those will be able to adopt their messages. And with the consantly evolving of smartphone, it will be more than useful and effective in a near future.