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Author(s) : ion- interactive

From scan to conversion :
A guide to Qr code landing pages:

  In the first part I will explain what the advantages and the disadvantages of the QR codes are, then I will write about the innovations in this area.  
 
 

I Advantages and disadvantages of QR codes

QR codes change the way consumers shop because it is now possible for them to have more information about the purchased products: it is a a new way to buy by using their mobile phones. The connected adventure is possible for everybody if their phone takes a photo and if the flash code application is on the phone. The QR code offers a great opportunity for the company because  it is possible today to communicate and continue the ad experience after opening a landing page. The idea is to convince people who arrive on a homepage that they have made a good choice, respect their expectations, be interactive and explain the offer clearly.

In order to be efficient QR codes must respect these different points:
 

 – As QR codes have been created for quick broadcasts information, it is necessary for the loading time to be fast because most users are not patient.

– To touch his visitor the homepage opened by a QR code must have the same look as the web access, the goal is to push consumers to continue the discovery of mobile commerce.

– For this only essential information must appear on the homepage with an adapted vocabulary.

–It is important to use the same color code to show consumers that they are at the right place.
 
– Companies which use this mode of communication have to adapt their landing page to the mobile phones.

  By following these points about the QR codes, a lot of companies use this new media to disseminate their offers. This advanced technology enabled companies to defend their brand and mobile phones represent a new way of buying. This will be the point of my second part,  devoted to results and innovations.

II Results and innovations

In a study  realized by (ComScore) we can see that more and more people use the QR  codes because they are receptive to this new technology (QR codes are everywhere, are easy to scan, easy to create and give quick access to webpages, Vcard, texts….). We have the example of a company called Ion and its web-based platform LiveBall which helps  companies to have the best QR codes. It is possible through the work of telemarketers who check the functionality of the page and check the resources.
 

Conclusion

  After studying the document, we can say that the QR codes represent one new marketing strategy (the online marketing)  and we can wonder if consumers will soon use  their mobile phones to do their shopping, as they already do with their computers. Tests are already being done in order to pay with a person’s cellphone

 
 

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