Author(s) : Exact Target
It’s very difficult to ignore all the debate about the potential of mobile commerce given the positive forecasts from industry analysts and researchers.
Especially when you consider for example that 64 percent of Smartphone owners are now using their mobile devices to shop online. (via eDigital Research and PortalTech Reply).
Nowadays customers become more mobile and opportunities of this new kind of marketing still rising.
Experts consider brands that don’t have a mobile-first strategy won’t have a loyal base of customers.
In this content, Exact target a global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all size to communicate with their customers through email, mobile, social media and websites, try to persuade brands and retailers to his application ExactTarget MobileConnect™.Thus, we will first talk about the reason of mobile messaging strategies and then introduce a system based on a new cross-channel strategy.
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Why it will be interessant to change channel strategy?
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Could it grow up my email subscriber list?
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Is it possible to build a sms subscriber list?
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Should we use trigger email for my customers who are already in my subscriber list?
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Is it possible to create an alert message for my customers about payment information?
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Could it reduce my customer service costs?
According to BI Intelligence, 99% of all mobile devices sold today are capable of receiving SMS messages.
Now you can take advantage of this opportunity to grow your list by giving your consumers an easy way to opt in but they must be already engaging with you. Now just with 5 steps you could grow up my email subscriber list by promote a simple campaign for customer by sending a specific messaging such as Text Yes + youremail@email.com to 102012 to subscribe to our weekly email newsletter.”
Instead of email you could shoes to send sms message with a sms subscriber list.
You need to send a opt in message for your future subscriber.
Nevertheless this type of message should be more personalise to gain the engagement of the customer.
A trigger email is programs that allow you to send automatic response to a customer from a request. Why use MobileConnect™ because it’s fast, cost-effective, timely, and green, engaging consumers. This program could be for example to sending product information, forms for event registration, rebate and warranty details, transactional materials, payment.
Nowadays Mobile messaging surpassing email traffic by 5x and postal traffic by 300x in 2011.
Experts consider that organizations should send convenient updates to their customers’ mobile phones.
Customers can then request specific message types like automatic payment, direct deposit confirmations, overdraft alerts, and promotions.
You could create launching an SMS response program, could make a customer service representatives available to assist most critical customer interactions and provide a more convenient experience for those choosing to accept assistance via SMS. It’s a win-win for the customer and for you!
A short video for learn about the importantce text Message Marketing For Your Business http://www.youtube.com/watch?v=MuFMFHfExaU
“The world has changed and so must the practice of marketing” (Michael Becker). He identify this new cross-channel and tell us that we need to know how customer use their mobile before send them your mobile marketing strategy.
You should also build the four major channels of mobile such as messaging, apps, browsing, and voice to gain a maximum of engagement from customers.
Exact target through this guide shows us others possibility to develop or adapt.
Optimised sites for mobile users with responsive system and html5.
QR campaigns because they could be sent directly via SMS, and with a simple click of the mobile customer.
Push notifications into android or iphone program.
It’s clear that more mobile commerce opportunities will present themselves as marketers and technologists find new ways to make the most of this channel.
Most importantly advertisers and publishers need to discuss various strategies, test new ideas and work together to understand why and when consumers will complete a mobile transaction.