Author(s) : StrongMail Systems

StrongMail is a platform which proposes e-mail marketing solutions of personalized according to the advertising campaign and to the message to be delivered. It is used to increase the interactivity with the subscribers. According to a leading study, the use of StrongMail increases the participation of the subscriber by 52 %, and improves the segmentation and the targeting by 49 %.

 

 

I)    The interest of StrongMail

In 2011, increasing of the number of subscribers is an absolute priority for e-mail marketing. By integrating StrongMail into your system you will be capable of defining AND MEASURING the commitment of your subscribers. Then to develop the contents of your offers to DRIVE AN interaction with your subscribers and to motivate the subscriber to supply relevant information. And in the end to have a creative design of the offer to attract attention.

Then customers can use these studies to maximize the efficiency of their email campaigns of and finally to make a better marketing. Of From this experts’ department, you could reduce the cost of your marketing program of, and better target your customers. And thus of increase your income. StrongMail allows understanding the numerous factors which influence the performance of your e-mails.

II)    The solutions of e-mail marketing

This white book describes several methods advised to increase the efficiency of advertising campaigns by e-mail. You will find thanks for the subscribers with promotional lotteries a special offer to share with his friends, to insert links towards the social networks so that the subscribers remain constantly informed of the offers. But also rewards for the customers who express their opinions, e-mails so that the customers confirm their subscription, titles with concentrated but clear messages, a visual performance with dynamic messages.

To hire your addressees, it is necessary to supply a relevant e-mail which incites an interaction. The subscribers want to be understood and to feel unique. This is why it is necessary to personalize the e-mail, to be creative and to attract attention. It is also necessary to adopt a relevant segmentation so that the e-mail campaign is effective.