Author(s) : Pierre Barthelemy

 

 
Smile is a company specialized in Open Source, especially in the (SEO).
In this article Pierre Bathelemy (SEO Consultant), explains the basics of SEO, how a new company on the e-market can be known without paying the price?
In the first part, the author will explain the fundamentals of SEO and in the second part he will demonstrate the role of the Crawler and the relevance of keywords, and finally explains the importance of reputation on internet.

When a user searches for a keyword on the internet, search engine aims to give results consistent with the need, the role of webmaster is to trick the search engine and to redirect the user to their website even if they have less interest for them.
The first role of Referencing is to raise a site in the search list.When the user will type his keywords it is clear that the search will yield countless results, and that it’ here that everything plays.

The site must be in the first page to permit to the user to discover or to encourage the consumer to lead them on their site rather than a competitor’s site.
But behind the scenes how does it really work? The content must first be indexed in a hierarchical manner so that the search engines are able to read it and judge it more relevant
than another. We can take the example of a title, if it does not contain the brand you promote, the search engine will not take it into account immediately.

The relevance of the words used will have its importance to the Crawler, and must therefore take into account the choice of domain name, its URL, or the positioning of its tags (semantic markup) using true indication HTML as H1 for the first title  because the crawler analyzes the HTML code in order to fully optimize the search.
It is also useful when you insert pictures into the website to appoint as explanatory such as logo-marque.Jpg so that the robot analysis it too.

The crawler is sensitive to the frequently updates sites, because it can allow the user to keep abreast of the latest news on keywords given and therefore will be considered more relevant by the search engine.

Finally, the SEO is made mainly by the notoriety that can be acquired on the internet. When a new brand will create its website, whether it’s already known and it’s foregone, or it’s not known at all, and then you start with the game of backlink system, link manager the user to another website to yours, and thus increasing the SEO. This can be a link to a blog or an article in a newspaper multimedia which can increase your flow of visitors.

Conclusion : 

To be well referenced, it suffices to have well written content and updated regularly in other words well researched your background to stay in top of the list, but also make a simplistic form site and "row" according to standards for that users are interested in and spend time it acquires a reputation.