Author(s) : Stephanie Challener
Digital media marketing in the Arts
The rise of digital media (web, mobile) in lifestyle has many implications on methods and process to be used by companies to reach their targets. Digital marketing refers to all the strategies to implement on the digital media in order to maximize :
– the acquisition and the loyalty of the news customers
– the promotion of its products and services
– the development of its reputation.
All that elements have now to be incorporated into the marketing strategy of brands and companies less their image falter in favour of strong competition.
What are the best practices ?
1) Track the social influencers : When a company has identified the influencers of its brand, it has to make feel them special by engaging them with previews of news and content before everyone else.
2) Understand where they drop out the process and what is and isn’t working ; and then revise it.
3) Optimize the website for mobile use : For a company, the website is the best representation to the world so it should come as no surprise that the quality, professionalism and usability of the website influence the reputation.
Emailing advantages
Concerning the digital marketing, emailing remains a reliable outlet to promote companies products. Indeed, email marketing is still one of the most cost effective ways to reach the prospects. It’s widely cheaper than the traditional bulk postage mail. Moreover, it can have a much larger impact on immediate sales.
First of all, email must be personalized. Prospect must feel valuable when he read the message. The company has to show him how much he’s an important person. We are used to receive dozens of emails every day. If the message isn’t a certain amount personalized, it’s certainly that prospect will not interest to it.
When it’s done correctly, the e-mailing can be a greatly powerful and effective marketing technique. It’ a medium that allows to a buyer and seller to communicate freely with one another and build a relationship baser on value and trust. But when it’s failed, e-mailing can be a destructive, leading a loss of thousands of customers.
Conclusion
This report shows what are the best practices for digital media, or rather for all fields. However, not all of these key actions are adapted because it depends of the company’s need. Indeed, nowadays most of them decide to apply all of these methods. Even if some are profoundly obvious to establish, the objective isn’t using all the existing solutions. How does it differentiate from other if all use the same techniques ? In fact, the best way remains the capacity to be innovative.