Author(s) : Smile

Introduction

There are many false ideas concerning the SEO. For example, that it is enough to pay a good person receiving benefits(provider) so that your sites / portals are automatically in the front pages of Google, or so that it is enough to work its SEO during the launch of its site then to affect nothing more in the months / years which follow.
A accompaniment in the SEO is a set of stages to respect, before the on-line publishing, during the work of conception and necessarily after all the work of implementation (follow-up, optimizations). All this so that your project can collect(harvest) most possible visibility, with the most qualified possible traffic.

• 71,3 % of the French connect in Internet (in February, 2011)
• 9 on 10 make searches(researches)
• 90 % of them use Google

Hypotheses

Before dashing into the creation of its Web site, it is necessary to ask the good questions:
–     For  Which keywords I wish to be positioned well?
–     If I have things to be sold, while look for my customers?
–    And more exactly, how my customers will express their research?
The choice of key words for your contents is strategic. It is going to have an impact on your whole site: arborescence, contained by pages, META beacons, … All this by asking a simple question: what the Internet users could use as request to find your site?

Results

The Internet users reach a site of three manners:
1 – by typing directly the URL or by selecting it in a bookmark
2 – by following a link since an another site / blog / forum / networks social
3-  by a research on a search tool.

Without contents there is nothing to index, thus any possibility of reaching the Web site unless entering the direct url. It is thus essential to have some contents on our site and to choose keywords with relevance.
The contents are a good thing, but to make visible all this preparatory work, here is come the stage which will make the difference with your competitors: the popularity.

One of the means to increase this popularity it’s to use the method of "backlinks". Backlinks is external sites which an URL for your site. It will aim at increasing your fame. 

CONCLUSION

After several years of experience of the actors in this domain, and the observation of the evolution of engines, it seems that the quality of the bottom (wealth of contents, relevance, organization, specialization of pages) and of the shape (simplicity, respect for the standards, the application of simple rules of organization of the contents) stay the sure values: a well thought, well realized site, and well followed, should in the great majority of the cases obtain and keep a good positioning.
Near engines, the hegemony of Google allowed to stimulate Web to increase the quality by it.