“Cashless” transactions: perceptions of money in mobile payments

Khan and Craig M (2009) “Cashless” transactions: perceptions of money in Mobile Payment. International Business and Economics review;1 (1) 23-32.

Keywords : Mobile payments, cashless transactions, money, debit cards, credit cards

Cet article démontre que de nombreuses études basés sur le “cashless transaction” c’est à dire le fait de payer par transaction électronique ou bien par un échange électronique affectent la perception de l’argent ainsi que le comportement d’achat. Il est ainsi démontré que lorsqu’un individu procède à un paiement par carte bancaire le volume et la valeur de ces achats sont augmentés.

Cet article démontre la notion de tangibilité du cash qui influence la perception de l’argent. Ainsi, Khan et Craig Lees expliquent en quoi sous les conditions du cash, il existe une conscience (le conscient et l’inconscient ) cette dernière a une possession de valeur transférée. Cette perception peut avoir un impact direct sur la perception de l’argent des gens et sur leur comportement d’achat.

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