User Experience in Web 2.0 Technologies and its Impact on Universities and Businesses

July 21, 2020

The authors of the book

    Stéphanie Cardoso,
    Jialei Li ,
    Tao Meng ,
    Chunying Li ,
    Muhammad Zahid Nawaz ,
    Dennis Relojo-Howell,
    Ilenia Vidili,
    Ali Sallemi Hrichi,
    Luciana Gomes Oliveira,
    Reinaldo Padilha,
    Liliana Mata,
    Daria Plotkina,
    Coralie Haller,
    Mălureanu Adriana,
    Liudmila Bredikhina,
    Silvia Carter,
    Arminda Sa Sequeira,
    Benjamin Louis,
    Anabela Mesquita,
    Adriana José de Oliveira ,
    Ana Carolina Borges Monteiro ,
    Rangel Arthur ,
    Yuzo Iano ,
    Sara Pífano ,
    Pedro Isaias ,
    Oryina Kingsley Akputu ,
    Kingsley Friday Attai,

Thanks for your contribution.

Jean-Éric Pelet holds a PhD in Marketing (Nantes University, France), an MBA in Information Systems (Université Laval, Québec, Canada) and a BA (Hons) in Advertising (Southampton Institute, England).
As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information systems (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Thaïland, Finland, Poland, China) teaching Digital Coaching, Advanced Digital Marketing, ergonomics, usability, and consumer behavior at Design Schools, Business Schools, and Universities.
July 13, 2020


Associate Professor at the University Bordeaux-Montaigne in interactive Design, graphic design, theory of design
Researcher at the Laboratory of Mediation, Information, Communication and Art (MICA) at the University of Bordeaux-Montaigne.
With a design approach, she analyses the interaction with companionship robots in a Western social context
Head of the professionnal Master in Design : Innovation, Interaction, Design of services at the University Bordeaux Montaigne - :
Head of research program “laboratory of innovatives pratices in design :
As part of her research in pedagogy, she studies student feedback in an immersive and collaborative learninglab
co-CEO of the design & media Lab :

December 30, 2019


Ilenia Vidili is on a mission to help businesses take advantage of the digital revolution and disrupt from within before being disrupted.
She believes that delivering exceptional customer experiences is what unlocks the future of businesses. As a researcher, she became fascinated by consumer behaviour and brands since her University studies in Cambridge, UK. As a marketer, she developed her knowledge throughout her extensive working experience among a number of start-ups and blue-chip companies.
Ilenia is the proud founder of The Smarter Crew, an innovative consultancy serving businesses worldwide and providing new ways of thinking and new business perspectives.

January 8, 2020


After several years of professional experience within various companies and educational environments in France and Australia, Coralie Haller obtained a PhD from Aix-Marseille University. As an associate-professor at EM Strasbourg Business School, her research interests and teaching expertise concern information system management and entrepreneurship in wine and tourism industry. Her work has been published in several journals (Systèmes d’Information et Management, Entreprendre et Innover, International Journal of entrepreneurship and small business, International Business Review), books and academic and professional conferences. Dr Coralie HALLER is in charge of the Master of International Wine Management and Tourism and the Master in Tourism Management at EM Strasbourg Business School. She is also the founder of a Corporate Chaire in “Wine and Tourism”.

July 13, 2020


Tao Meng received his doctor's degree in industrial economics from Dongbei University of Finance and Economics, Dalian, China in 2008.
He was hired by Dongbei University of Finance and Economics and is currently the professor of International Business College at Dongbei University of Finance and Economics.
He used to charge more than 14 national and provincial projects and grants, and published over 70 papers focused on the peer production, marketing strategy, network organizations, and sharing economy.

July 13, 2020


Chunying li received her Master's degree in Applied Statistics at Dongbei University of Finance and Economics, Dalian, China in 2019.
She was hired by the Bank of China and is currently an audit technique secretary. Her research area is mainly focusing on the sharing economy.

December 31, 2019


Anabela Mesquita is a Professor at the Porto Accounting and Business School / Polytechnic of Porto since 1990. Vice Dean between 2007 - 2018. President of the SPACE European network. Member of the Algoritmi Research Centre (Minho University) and the former Director of CICE (Research Centre for Communication and Education). She is a member of MAERA. She has been (and is) involved in many European and National research projects both as a researcher and as a coordinator. She has published numerous papers in various international journals and conference proceedings. She is a member of the Programme Committee and Scientific Committee of several national and International conferences, in most cases also as a referee. She serves as Member of the Editorial Board and referee for IGI Global. She also serves as Associate Editor of the Information Resources Management Journal and is co-Editor-in-Chief of the International Journal of Technology and Human Interaction. She has also been evaluator and reviewer for European Commission projects. Her interests include education, elearning, technologies and information systems, knowledge management, innovation and intellectual capital.

July 13, 2020


Jialei Li is now a Ph.D. candidate major in Business Management at the School of Business Administration, Dongbei University of Finance and Economics, Dalian, China.
His research area is mainly focusing on the sharing economy, marketing strategy, and network organizations. He writes and presents widely on issues of the model and formation mechanisms of sharing economy organizations, and published several papers around these issues.

December 31, 2019

Ali Sallemi

A PhD qualified dynamic Marketing Professional with several years of exceptional expertise in the provision of effective digital marketing, sales, events management and strategic solutions within the scientific domain. Seeking a challenging partnership with reputable organizations to establish a mutually lucrative relationship leading to growth, and profitability while maintaining a keen focus on the achievement of marketing objectives.
Learning Experience Designer. I created New World Marketing Association in the field of Digital Marketing, where I can apply my knowledge and skills for continuous improvement.

December 31, 2019

Luciana Gomes

PhD in Communication Sciences and MSc in Multimedia. Has been developing research in the domain of social media analytics for organizational communication development and performance benchmarking as well as on the field of learning analytics. Her work falls under other core areas such as strategic/corporate communications, marketing communications, organisational communications, digital marketing and content marketing. On the domain of learning analytics, she has been working on social network analysis (SNA), sentiment analysis and on the integration of social media platforms and learning management systems. Sha has also been cooperating with projects aimed at the development of international projects and depicting of social and professional competencies essential for the transition to the 4.0 industrial revolution and digital transformation.

January 2, 2020

Paulino Manuel
Leite da Silva

Professor of ISCAP - P.PORTO since February 2003 in the areas of Accounting and Management. Invited Lecturer of international higher education institutions. Coordinator, researcher and coach of several international research projects, most of them supported by the European Union. Author of several articles published in scientific journals, such as Qualitative Research in Accounting and Management and in the proceedings of international conferences. Member of scientific committees and organization teams of various international conferences and congresses. Reviewer of conferences and international journals. President of MAERA, an association that promotes the connection between the academic and the business world. Member of the governing bodies of several non-profit organizations in areas of management, accounting and education. Professional coach with specialization in Business, Management and Team. Management consultant and certified trainer.

January 8, 2020


Liudmila Bredikhina is an anthropologist, working mainly on avatars and virtual characters that enable people to perform and express their virtual identity.
Her research is conducted through a gender approach, questioning how human interactions, self-expression, and kinship relations are re-negotiated in a more than human world.
Having previously worked as a type and web designer, she has the insider knowledge of the importance of typography in user experience and business branding.
She is currently doing a masters in Asian Studies at the Geneva University.

January 8, 2020


Silvia Carter is the founder and CEO of ToWebOrNotToWeb, a cross-border e-commerce/marketplaces and global digital marketing service provider.
With a career in international multichannel sales & marketing for B2C and B2B companies in several sectors (fashion, jewelry, electronics, domestic appliances, DIY, etc.), Silvia has worked for both global corporations, like Technicolor and Mastercard, as well as SMEs and startups.
With a fondness for all things tech and an Executive MBA from HEC Paris, she acquired strong digital skills to help firms develop their international online sales through B2B/B2C marketplaces, e-commerce, social selling, mobile applications across countries and channels.
As a mentor and teacher for accelerators and business schools in Europe, Silvia also helps students and startupers develop their projects with the best practices for cross-border and multichannel distribution.
Silvia is the author of the book ""How to develop your business internationally with webmarketing"" (in French, eds. Eyrolles, Nov. 2019 - English version under production at the time we're publishing this book, more information here

January 8, 2020


Graduate of the National Pedagogical College Gh. Lazăr ”from Cluj-Napoca, with the specialization teacher-educator and graduate of the Faculty of Sociology and Social Assistance, the“ Babeș-Bolyai ”University, the Sociology specialization, has chosen a research and development career within Ascendia, a company specialized in educational software, closely following the accomplishment of several educational projects, educational content for the computer, educational CDs, from pre-school children, to the continuous training of adults. Currently, she is an implementation expert in the project "Innovative services for publishing, publishing, consulting and managing online school textbooks", Operational Program Competitiveness 2014-2020, Priority Axis 2: Information and Communications Technology for a competitive digital economy, Action 2.2.1. Currently, she is a doctoral student at the University of Bucharest, Doctoral School of Education Sciences, with a thesis in the field of Instructional design of teaching material and motivation of learning, the textbook in the age of technology.

January 8, 2019


Daria Plotkina is an Associate Professor in e-Marketing at EM Strasbourg Business School, University of Strasbourg, France. She obtained a doctorate in Marketing and IS from University of Strasbourg on the topic of "Deceptive information: the case of fake online reviews". Her work focuses on online social interactions and their implications for marketers and users and is published in international scientific journals, such as Journal of Business Research and Journal of Retailing and Consumer Services.

January 8, 2019

Arminda Sa

Arminda Sá Sequeira – teaches at Polytechnic of Porto – School of Business and Administration – in Organizational Communication Department.
Researcher at Centre for Organizational and Social Studies of Polytechnic of Porto and at Communication and Society Research Center (CECS) University of Minho. Is working in her PhD thesis in Strategic and Organizational Communication (Minho University).
Research interests: Strategic Communication, Leadership, Organizational Identity, Institutional Brand and Intercultural Communication. She is a member of the Portuguese Society of Communication.
Has taken part in some international research projects, published papers in both national and international journals, co-authoring book chapters and have some papers and abstracts in international conference proceedings. Has published a book and co-authoring another book.

January 11, 2020


Benjamin Louis is an expert in the domain name and DNS sector. He is the manager for the .alsace Geographic Top Level Domain (TLD). The TLD represents the Alsace Region in France. Mr. Louis works closely with ICANN, AFNIC, and other Internet governance institutions, to ensure the well-being of .alsace. He is in charge of marketing, sales, legal and maintaining good relations with local authorities.
Mr. Louis has previously worked as a consultant for SdV Plurimedia, a french web agency, hosting center, non-accredited registrar.
He is a web veteran and has worked in the field since 1998.
He is also board member at Afnic, the .fr registry, since 2016.

January 15, 2020

Adriana José
de Oliveira

PhD in Communication Sciences. Certified teacher with Certificate of Pedagogical Skills.
Has training in coaching, empowerment and team leadership, customer service, business protocol and training of teachers and mediators of education courses.
Researcher at Centre for Organizational and Social Studies of Polytechnic of Porto. Areas of research are organizational communication, social media, digital communication, technology as the basis for the research of digital transformation.
Participates in national and international projects. In addition to higher education, focused his professional activity on consulting in the areas of business communication, journalism, marketing and social media.

January 15, 2020


Dr. Liliana Mâţă is Associate Professor at the Department of Teacher Training, “Vasile Alecsandri” University of Bacău, Romania.
Her research interests focus on curricular innovations, teacher education, information and communication technologies in education and contemporary issues of education.
She also worked as a research expert, member and director in national and international research projects on current educational themes: the ethical use of information technology in higher education; the introduction of the curricular innovations in the teacher training programme from primary school and preschool education; the development of the pedagogical competences of teachers of Romanian language and communication through initial training programmes for teachers.

January 20, 2020

Friday Attai

Attai, Kingsley Friday holds an MSc in Computer Science from University of Uyo, Nigeria and B.Sc.(Hons) in Computer Science from All Nations University College, Ghana, where he served as a Teaching Assistant.
He is presently an Assistant Lecturer with the Department of Mathematics & Computer Science, Ritman University, Nigeria.
His research interest is in wireless communications networks, Big Data Analytics and Information Systems.

January 20, 2020

Kingsley Akputu

Dr. Akputu, Oryina Kingsley holds a B.Sc. (Hons) in Mathematics and Computer Science from the Joseph Tarka University Nigeria, an MSc. of Computer Science from the University of Nottingham UK, and a PhD in Computing from Sunway University Malaysia.
He is with the Ritman University where he heads the Department of Mathematics & Computer Science, and Office of Research and Innovation.
Dr. Akputu’s research interests span, Pattern Recognition, Signal Processing, Affective Computing, Information Systems, eLearning and Big Data Analytics.

June 6, 2020

Padilha França

Master in Electrical Engineering from the State University of Campinas - UNICAMP (2018), Computer Engineer (2014) and Logistics Technology Management (2008) from the Regional University Center Espírito Santo of Pinhal. Has knowledge in programming and development in C/C ++, Java and .NET languages, from projects and activities.
Natural, dynamic, proactive, communicative and creative self-taught. He is currently developing research projects concerning pre-coding and bit coding in AWGN channels and digital image processing with emphasis on blood cells. Such research derived a computer program record (2019).
He is a researcher at the Laboratory of Visual Communications (LCV). He serves at the Brazilian Technology Symposium (BTSym) as a member of the Organizational and Executive Committee and as a member of the Technical Reviewers Committee. Has interest and affinity in the areas of technological and scientific research, teaching, digital image processing, and Matlab.
(, State University of Campinas (UNICAMP)

June 6, 2020

Ana Carolina
Borges Monteiro

She is a Ph.D. student at the Faculty of Electrical and Computer Engineering (FEEC) at the State University of Campinas - UNICAMP, where she develops research projects regarding health software with emphasis on the development of algorithms for the detection and counting of blood cells through processing techniques. digital images. These projects led in 2019 to a computer program registration issued by the INPI (National Institute of Industrial Property).
She holds a Master's degree in Electrical Engineering from the State University of Campinas - UNICAMP (2019) and graduated in Biomedicine from the University Center Amparense - UNIFIA with a degree in Clinical Pathology - Clinical Analysis (2015). In 2019, he acquired a degree in Health Informatics. Has experience in the areas of Molecular Biology and management with research animals.
Since 2017, she has been a researcher at the FEEC/UNICAMP Visual Communications Laboratory (LCV) and has worked at the Brazilian Technology Symposium (BTSym) as a member of the Organizational and Executive Committee and as a member of the Technical Reviewers Committee. In addition, she works as a reviewer at the Health magazines of the Federal University of Santa Maria (UFSM - Brazil), Medical Technology Journal MTJ (Algeria) and Production Planning & Control (Taylor & Francis). Interested in: digital image processing, hematology, clinical analysis, cell biology, medical informatics, Matlab and teaching.
(, State University of Campinas (UNICAMP)

June 6, 2020


He holds a degree in Electrical Engineering from the Paulista State University Júlio de Mesquita Filho (1999), a Master's degree in Electrical Engineering (2002) and a Ph.D. in Electrical Engineering (2007) from the State University of Campinas.
Over the years from 2011 to 2014 he was Coordinator and Associate Coordinator of Technology Courses in Telecommunication Systems and Telecommunication Engineering of FT, which was created in its management. From 2015 to 2016 he was Associate Director of the Technology (FT) of Unicamp. He is currently a lecturer and advisor to the Innovation Agency (Inova) of Unicamp. He has experience in the area of Electrical Engineering, with emphasis on Telecommunications Systems, working mainly on the following topics: computer vision, embedded systems and control systems.
(, Faculty of Technology (FT), UNICAMP

June 6, 2020


BS (1972), Master's degree (1974) and a Ph.D. degree (1986) in Electrical Engineering from the State University of Campinas, Brazil. Since then he has been working in the technological production field, with 1 patent granted, 8 patent applications filed, and 36 projects completed with research and development agencies. Successfully supervised 29 doctoral theses, 49 master's dissertations, 74 undergraduate and 48 scientific initiation work. He has participated in 100 master's examination boards, 50 doctoral degrees, author of 2 books and more than 250 published articles.
He is currently Professor at the State University of Campinas, Brazil, Editor-in-Chief of the SET International Journal of Broadcast Engineering and General Chair of the Brazilian Symposium on Technology (BTSym). He has experience in Electrical Engineering, with knowledge in Telecommunications, Electronics and Information Technology, mainly in the field of audio-visual communications and data.
(, State University of Campinas (UNICAMP)

July 13, 2020


Sara Pífano is a Researcher at the Information Society Research Lab (ISRLab) where she conducts research on the broad field of the Information Society. She holds a PhD in Information Management from the Universidade Aberta (Portuguese Open University), a MA in Refugee Studies from City University (London, United Kingdom) and a Bachelor degree in International Relations from the University of Minho (Braga, Portugal).
At the ISRLab, she is responsible for conducting and fostering scientific research, including the design, implementation and evaluation of research initiatives addressing the use of Web 2.0 in several domains of the information society, particularly education and business, the application of social media in the context of e-Learning, learning technologies, digital literacy, and online communities.

July 13, 2020


A/Prof. Pedro Isaias is affiliated with the Information Systems & Technology Management School of The University of New South Wales (UNSW – Sydney), Australia. Previously he taught at The University of Queensland, Brisbane, Australia.
Before moving to Australia, he served at the Universidade Aberta (Portuguese Open University) in Lisbon, Portugal, where he was responsible for several courses and director of the master degree program in Management / MBA. Pedro was director of the master degree program in Electronic Commerce and Internet for 10 years.
Author of several books, book chapters, papers and research reports, all in the information systems area, he has headed several conferences and workshops within the mentioned area. He has also been responsible for the scientific coordination of EU funded research projects.
Currently he conducts research activity related to MIS in general, and more specifically Learning Technologies, Data Analytics, Business Intelligence, Digital Transformation, e-Business and WWW related areas.

July 13, 2020

Paula Rodrigues

Paula Miranda holds a Ph.D. in Information Science and Technology.
She is Assistant Professor in the Department of Informatics and Systems Engineering of the Setubal School of Technology, Polytechnic Institute of Setubal.
She has an extensive background in educational technology, learning management systems and learning innovation. Her areas of interest include Information Systems in general, social media, e-Learning, more specifically the use of Web 2.0 and Web 3.0 technologies in learning environments and the integration of technology in education.

December 31, 2019


Iulia Lazar, PhD in Science Education is a researcher and university teacher with high reputation through over 27 years of teaching practice in public universities from Romania. Currently, she is involved as expert and coordinator in several international projects implemented by InfoCons Association, Romania and as associate teacher, at Bucharest University, Romania.
She has been graduated in Physics (Bachelor's degree in Engineering Physics) from Bucharest University, Romania and Medicine (Master's degree in Biophysics and Cell Biotechnology) from Carol Davila University of Medicine and Pharmacy, Romania. Also, she has got the scientific habilitation in Science and Environmental Engineering as Associate Professor. Obtaining a PhD in Educational Sciences at Bucharest University from Romania, she can offer her knowledge in testing of acceptance use of new digital tools in learning and teaching activities by different types of users. Her present areas of expertise are educational research methodology, statistics, and environmental protection.

July 13, 2020

Muhammad Zahid

Muhammad Zahid Nawaz has previously worked as Marketing and sales capabilities manager in the corporate sector (PepsiCo, Alain Class motors, Dunia finance, Xarasoft footwear and United bank limited).
Currently he is a PH. D scholar at the School of Business Administration, Dongbei University of Finance and Economics in China. His main research interests include mobile marketing, social media marketing, consumer behavior, sharing economy, collaborative consumption and green supply chain management.
He has published academic papers in different refereed journals.