July 30, 2020
Introduction to the book:
User Experience in Web 2.0 Technologies and its Impact on Universities and Businesses
ESCE International Business School INSEEC U Research Center Paris, France
The design of interfaces has become an essential dimension of companies' digital strategies, aiming at enhancing user experiences through User Experience goals, alternatively named UX. From user tests to front-end development, UX now affects all areas of digital production.
This book presents relevant and recent studies conducted in various fields, from Marketing to Information Systems over Human Resource Management to Strategic Management. Its objective is to provide up-to-date results in relation to UX concerns, which exist in both e-learning and e-commerce.
It is composed of 20 chapters and contains the most recent findings in research, as well as case studies and relevant works conducted by experts in User Experience, from the field of e-learning to e-commerce.
40 authors from Australia, China, France, Germany, Italy, Japan, Nigeria, Portugal, Romania, Spain, Switzerland, Tunisia, Turkey and the United Kingdom present their case studies, practical experiences, and studies on User Experience and its impact on universities and businesses.
Keywords: UX, User Experience, UI, User Interface, e-learning, e-commerce