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Monthly Archives: October 2013

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Posted on 10/23/2013 by Jean Eric PELET

Lectures by Jean-Éric Pelet

Shanghai Normal University

UIBE – beijinG

IUT Paris Descartes

SGH

EMLV

ESCE

Posted in e-Marketing (English), eMarketing, Ergonomie

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Recent Posts

How the Coronavirus Will Change the Way We Buy Cars.
Buy a car online? Not me
Augmented Reality Marketing: The ‘Wow’ Factor.
Buying cars online: The adoption of the Web for high-involvement, high-cost purchases.
Selling cars from home could join digital shift.

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How the Coronavirus Will Change the Way We Buy Cars. 07/31/2020
Auteur: Elliott Hannah pour Bloomberg magazine Mots clés: Covid 19; Consumer behaviour, online purchase A travers cet article de bloomberg , l’auteur se pose la question si la pajnhdémlie a modifié le processus d’achat classique d’une voiture et à ainsi … Continue reading → The post How the Coronavirus Will Change the Way We Buy […]
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Buy a car online? Not me 07/31/2020
Auteurs: Teahen Jr, John K Teahen Jr, John K. (2008, 4 février). Buy a car online ? Not me. Automotive News, 1 Mots clés: Online shopping, automobile industry, internet, e commerce, automobile purchasing Dans cet article, les auteurs présentent un … Continue reading → The post Buy a car online? Not me appeared first on […]
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Augmented Reality Marketing: The ‘Wow’ Factor. 07/31/2020
Auteurs: Foster Jamye, Yaoyuneyoung Gallayanee, Johnson Erik, Johnson David Mots clés: Marketing strategy, Customer satisfaction, Marketing research, L’objectif de cette étude est donc d’étudier la perception qu’ont les consommateurs de l’utilisation de la réalité augmentée. L’utilisation de la technologie de … Continue reading → The post Augmented Reality Marketing: The ‘Wow’ Factor. appeared first on […]
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Buying cars online: The adoption of the Web for high-involvement, high-cost purchases. 07/31/2020
Auteurs: Molesworth Mike, Suortfi Jukka Petteri Molesworth, M., & Suortti, J. P. (2002). Buying cars online: the adoption of the web for high‐involvement, high‐cost purchases. Journal of Consumer Behaviour: An International Research Review, 2(2), 155-168. Mots clés: Purchasing, computer web … Continue reading → The post Buying cars online: The adoption of the Web for […]
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Selling cars from home could join digital shift. 07/31/2020
Auteure: Vanhulle Lindsay Vanhulle, L. V. (2020, 11 mai). Selling cars from home could join digital shift. Automotive news, 14‑15. Mots clés: Covid19, Buisness developement, automobile dealers, internet purchase, web site Cette article nous parle des concessionnaires automobiles dans la … Continue reading → The post Selling cars from home could join digital shift. appeared […]
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Sensory perception 07/30/2020
Auteur: Rachael Gavin Rachael Gavin. (2012). Sensory perception. australian giftguide, 1‑2 Mots clés: Merchandasing, Marketing strategy, retail industry, senses L’article traite de l’utilisation de la perception sensorielle dans le marchandisage visuel. Il est déduit que l’intégration des cinq sens dans … Continue reading → The post Sensory perception appeared first on KMCMS.
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Brand sense: How to build powerful brands through touch, taste, smell, sight and sound. 07/30/2020
Auteur: Martin Lindstrom Lindstrom, M. (2006). Brand sense: How to build powerful brands through touch, taste, smell, sight and sound. Strategic Direction. Mots clés: Advertsising, perception,senses, emotional L’étude de Lindstrom démontre qu’il existe un lien entre le nombre de sens … Continue reading → The post Brand sense: How to build powerful brands through touch, […]
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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. 07/30/2020
Auteurs: Li Hairong, Terry Daugherty et Franck Biocca Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of advertising, 31(3), 43-57. Mots clés: … Continue reading → The post Impact of 3-D Advertising on Product Knowledge, Brand Attitude, […]
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Digital and social media in the purchase decision process: A special report from the Advertising Research Foundation 07/30/2020
Auteurs: Todd Powers ,Dorothy Advincula , Manila S Austin , Stacy Graiko et JasperSnyder Powers, T., Advincula, D., Austin, M. S., Graiko, S., & Snyder, J. (2012). Digital and social media in the purchase decision process: A special report from … Continue reading → The post Digital and social media in the purchase decision process: […]
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The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. 07/30/2020
Auteurs: Haase Janina, Wiedmann Klauss-Peter Haase, J., & Wiedmann, K. P. (2018). The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing. Psychology & Marketing, 35(10), 727-739. Mots clés: Consumer psychology, sensory marketing, … Continue reading → The post The sensory perception item set (SPI): An exploratory effort […]
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