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Category Archives: Marketing communautaire émotionnel et sensoriel

Protected: Marketing communautaire sensoriel et émotionnel : la fine fleur du marketing sur le web

Posted on 12/12/2013 by Jean Eric PELET

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Posted in Marketing communautaire émotionnel et sensoriel | Tagged communautaire, marketing, sensoriel

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Hub Panthéon Assas
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What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture
Understanding consumers’ social media engagement behaviour : an examination of the moderation effect of social media context.
Celebrity endorsements for luxury brands : followers vs. non followers on social media

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What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture 06/17/2022
Bakir, A., Gentina, E., Araújo Gill, L., (2020). What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture. Journal of retailing and Consumer Services, 57(C), 102208 Mots clés : adolescence, marques de luxe, contingence … Continue reading → The post What shapes adolescents’ attitudes toward luxury brands? The role […]
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Understanding consumers’ social media engagement behaviour : an examination of the moderation effect of social media context. 06/17/2022
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Celebrity endorsements for luxury brands : followers vs. non followers on social media 06/17/2022
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