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Category Archives: Cours sur la couleur

Cours IUT de Sceaux

Posted on 12/06/2021 by Jean Eric PELET
  • Cours couleurs, fontes et mise en page (password protected) : cliquer ici
  • Cours études de marché (password protected) : cliquer ici
Posted in Cours sur la couleur, Méthodologie

Protected: Couleur, formes, contraste et cohérence : les bases d’un message publicitaire

Posted on 11/16/2021 by Jean Eric PELET

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Posted in Cours sur la couleur

Protected: Ecriture sur le web

Posted on 11/16/2015 by Jean Eric PELET

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Posted in Cours sur la couleur, Ergonomie

Protected: Usages de conception des pages Web

Posted on 01/13/2014 by Jean Eric PELET

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Posted in Cours sur la couleur | Tagged ergonomie

Protected: IUT Montreuil

Posted on 11/14/2013 by Jean Eric PELET

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Posted in Comportement du Consommateur, Cours sur la couleur, E-business, eMarketing

Protected: 01 – Les effets multidimensionnels de la couleur sur Internet

Posted on 10/31/2011 by jepelet

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Protected: 02 – Les effets de la typographie des sites web

Posted on 10/31/2011 by jepelet

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Protected: 04 – Rapport de travail

Posted on 10/13/2010 by jepelet

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  • US STOCKS-Economy-linked stocks boost Dow to new highs as inflation…
  • WANG, Weiyu et SIAU, Keng. 2019, Artificial intelligence, machine learning, automation, robotics, future of work and future of humanity: A review and research agenda. Journal of Database Management (JDM)
  • FRANK, Morgan R., AUTOR, David, BESSEN, James E., et al. 2019. Toward understanding the impact of artificial intelligence on labor vol.166 . Proceedings of the National Academy of Sciences.
  • AutoR D. (2015), « Why are there still so many jobs? The history and future of workplace automation », Journal of Economic Perspectives, vol. 29, n° 3, p. 3-30
  • Consumer-based approach to customer engagement – The case of luxury brands.

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  • US STOCKS-Economy-linked stocks boost Dow to new highs as inflation… 04/22/2022
    By Devik Jain Aug 11 (Reuters) – The Dow Jones Industrial Average hit a record high on Wednesday, buoyed by data showing that growth in inflation appeared to have peaked, while economically sensitive stocks gained on the passing of a … Continue reading → The post US STOCKS-Economy-linked stocks boost Dow to new highs as […]
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  • WANG, Weiyu et SIAU, Keng. 2019, Artificial intelligence, machine learning, automation, robotics, future of work and future of humanity: A review and research agenda. Journal of Database Management (JDM) 03/24/2022
    Intelligence artificielle et avenir du travail L’intelligence artificielle (AI), l’apprentissage automatique, la robotique et l’automatisation Les avances exponentielles transformeront rapidement l’industrie et la société du monde entier. D’une part, cette nouvelle révolution industrielle devrait améliore nos vies au sein notre … Continue reading → The post WANG, Weiyu et SIAU, Keng. 2019, Artificial intelligence, machine […]
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  • FRANK, Morgan R., AUTOR, David, BESSEN, James E., et al. 2019. Toward understanding the impact of artificial intelligence on labor vol.166 . Proceedings of the National Academy of Sciences. 03/24/2022
    L’impact de l’IA sur le travail Ce document nous montre comment les progrès rapides de l’intelligence artificielle (IA) et de la technologie d’automatisation ont le potentiel de transformer considérablement le marché du travail. Alors que l’IA et l’automatisation peuvent améliorer … Continue reading → The post FRANK, Morgan R., AUTOR, David, BESSEN, James E., et al. […]
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  • AutoR D. (2015), « Why are there still so many jobs? The history and future of workplace automation », Journal of Economic Perspectives, vol. 29, n° 3, p. 3-30 03/24/2022
    L‘automatisation, un frein aux emplois ? Ce document nous présente les raisons pour lesquelles l’automatisation n’a pas supprimé la majorité des emplois au fil des décennies et des siècles. L’automatisation se substitue en effet au travail, comme elle est généralement … Continue reading → The post AutoR D. (2015), « Why are there still so […]
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  • Consumer-based approach to customer engagement – The case of luxury brands. 02/20/2022
    Référence au format APA : Catherine Prentice, Sandra Maria Correia Loureiro, A. (2018). Consumer-based approach to customer engagement – The case of luxury brands. Journal of Retailing and Consumer, 43,325-332. Mots clés de l’article : Marque de mode de luxe, Motifs … Continue reading → The post Consumer-based approach to customer engagement – The case of […]
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  • Customers’ motivation to engage with luxury brands on social media 02/15/2022
    Référence au format APA : Saleh Bazi, Raffaele Filieri, Matthew Gorton, A. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112(C) ,223-235. Mots clés de l’article : Engagement des clients, Motivation, Réseaux sociaux, Marques … Continue reading → The post Customers’ motivation to engage with luxury brands on social […]
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  • When luxury brands meet China : The effect of localized celebrity endorsements in social media marketing 02/15/2022
    Référence au format APA : Shubin Yu, Yangjuan Hu, A. (2020). When luxury brands meet China : The effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, 54(1), 102010. Mots clés de l’article : Réseaux … Continue reading → The post When luxury brands meet China : The effect of […]
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  • The picture of luxury : A comprehensive examination of college student consumer’s relationship with luxury brands. 02/15/2022
    Référence au format APA : Jacqueline K. Eastman, Hyunju Shin, Kristen Ruhland, A. (2020). The picture of luxury : A comprehensive examination of college student consumer’s relationship with luxury brands. Psychology & Marketing, 37(1), 56-73.  Mots clés de l’article : Méthode de … Continue reading → The post The picture of luxury : A comprehensive examination of […]
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  • Instagram made me buy it : Generation Z impulse purchases in fashion industry 02/15/2022
    Référence au format APA : Djafarova et T.Bowes, A.(2021). “Instagram made me buy it : Generation Z impulse purchases in fashion industry”. Journal of Retailing and Consumer Services, 59(4), 102345. Mots clés de l’article : Achat impulsif, Instagram, Génération Z, modèle S-O-R. … Continue reading → The post Instagram made me buy it : Generation Z impulse […]
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  • Supply Chain Management during and post-COVID-19 Pandemic: Mitigation Strategies and Practical Lessons Learned 02/15/2022
    Raj, A., Mukherjee, A. A., de Sousa Jabbour, A. B. L., & Srivastava, S. K. (2022). Supply Chain Management during and post-COVID-19 Pandemic: Mitigation Strategies and Practical Lessons Learned. Journal of Business Research. Motfs clefs : Supply chain; coronavirus, barriers, resilience, … Continue reading → The post Supply Chain Management during and post-COVID-19 Pandemic: Mitigation Strategies […]
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