Peter De Maeyer, (2019) Drivers of continuance intention with mobile banking apps, International Journal of Bank Marketing.

Afin que Peter Maeyer, démontre sa théorie sur les intentions guidant l’utilisateur d’une application en ligne. Il implique est basé sur 399 personnes, précisément des thaïlandais. Puis il a croisé ces information avec des sondages déjà existant sur les clients européen, pour obtenir des résultats hétérogènes.

 Développement :

Tout d’abord, cette recherche est axé sur un pays en émergence économique. La technologie est en pleine évolution , tout comme les application bancaire en ligne.

Puis, il à émit neuf segments d’études ou dix-huit hypothèses, pour lesquels se rejoigne la satisfaction et l’intention guidé. Plusieurs facteur rentre en compte dans l’utilisation des ces application et les élément déclencheur de l’intention. Tel que l’image, la confiance, le risque perçu, le risque encourue, la qualité mais aussi la performance. Selon les paramètres le segments de la performance et de la qualité sont des moteurs de satisfaction et d’utilisation des applications. Afin de d’obtenir une courbe en croissance de l’utilisation des service bancaire en ligne, les établissent ont intérêt de créer de nouvelles approches pour les future client en s’axant sur les segments de recherche.

Conclusion :

Pour conclure, cette étude à permit de démontré le rôle de la satisfaction et de l’attente de l’utilisateur d’avoir ces tous ces capteurs qui le guide continuellement est un créateur de confiance. Cela peut être utilisé pour l’identification de segment d’amélioration pour tous ceux qui nécessite cette data afin d’évolué. Enfin, celle-ci ne concerne pas que un profil de personne particulier, mais plutôt à une classe social.

 

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