The Impact of the Internet on Information Search for Automobiles

Auteurs: Ratchford Briant.T, Muying-Soo Lee, Talukdar Debrata

Ratchford, B. T., Lee, M. S., & Talukdar, D. (2003). The impact of the Internet on information search for automobiles. Journal of Marketing research, 40(2), 193-209.

Mots clés: consumer education, Decision making, Electronic information resource searching, automobile purchasing, electronic information resources

Dans cette étude , les auteurs à partir de données provenant d’enquêtes menées auprès d’acheteurs d’automobiles en 1990 et 2000. Les auteurs étudient les motivations de l’utilisation d’Internet comme source d’information sur les voitures , son impact sur l’utilisation d’autres sources et son impact sur l’effort total de recherche.


Les résultats indiquent que Internet attire l’attention dans une proportion à peu près identique à partir d’autres sources. Les résultats montrent également que ceux qui utilisent Internet pour rechercher des automobiles sont plus jeunes et plus instruits et qu’ils effectuent des recherches de manière plus générale. Toutefois, l’analyse indique également qu’ils auraient cherché encore plus si Internet n’avait pas existé.


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