Sahut, J. & Lantz, J. (2011). Quel Business Model et performance pour les banques par Internet ?. Management & Avenir, 42(2), 232-246

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Résumé : Internet n’est pas seulement un nouveau canal de distribution pour l’industrie financière car il favorise l’apparition de nouveaux modèles d’affaires inhérents aux technologies utilisées sur ce réseau (electronic business models) comme les banques par Internet. En dépit de leur fort potentiel de développement, on constate que globalement la percée de ce type de banque reste faible et leurs résultats financiers modestes. L’objectif de cet article est donc d’analyser le modèle d’affaires (business model) des banques par Internet pour déterminer si il est plus performant que celui des banques traditionnelles de réseau.

Mots-clés : Banque en ligne, Business model, e-Business mode, Electronic Business model, performance, rentabilité, banque traditionnelle

  1. Les Business Models dans le secteur financier

1.1 Business Model et Electronic Business Model

1.2 Typologie des e-Business Models pour les services financiers

      2) Impact de la Banque par Internet sur la performance

2.1 Comment mesurer la rentabilité ?

2.2 La Banque par Internet : une performance supérieure ? 

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