Six Principles for Governing Mobile Platforms

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Référence :  Manner J., Nienaber D., Schermann M., Kremar H. (2013) « Six Principles for Governing Mobile Platforms » in : 11th International Conference on Wirtmanschaftsinformatik, Leipzig Germany February 27th – March 1st, 2013

Idée dominante : Les fournisseurs de plateformes mobiles suivent différents types de mécanismes de gouvernance pour attirer les consommateurs et les développeurs.

Résumé :

Pour réguler cette plateformes et ces parties prenantes un cadre dit de gouvernance de plateforme est mise en avant et est définie comme la structure, le pouvoir, les processus et les mécanismes de contrôle qui sont appliqués par le propriétaire de la plateforme pour atteindre son objectif.

Trois niveaux de gouvernance de plateformes mobiles sont mis en avant:

Le premier niveau est la structure du marché sur lesquels différentes dimensions apparaissent : légale, technique, socio-économique, concurrentielle et les parties prenantes.

Le second élément est la politique de gouvernance adoptée par la plateforme qui recouvre sept dimensions (ou politiques) : la standardisation, l’incitation, le légal, la qualité de service, la distribution, le financier, et la sécurité. Le but est d’avoir ces dimensions de la politique de gouvernance qui soient en cohérence avec la structure du marché.

Enfin le troisième élément est la configuration de la gouvernance qui définit les différents mécanismes de contrôle et mécanismes de gouvernance. Les mécanismes de gouvernance sont ceux utilisés pour mettre en place une politique de gouvernance. Ces mécanismes peuvent être basés sur l’autorité, le contrat ou la confiance. Les mécanismes de contrôle donne des informations sur l’efficacité des mécanismes de gouvernance et peuvent être basés selon quatre éléments : l’input, l’output, le comportement ou le social.

Les auteurs proposent alors six principes pour gouverner les plateformes mobiles :
1) Prendre en considération chacun des 3 niveaux de gouvernance
2) Etre proactif pour assurer la viabilité de la plateforme qui est dynamique
3) Adapter les politiques aux changements des structures de marché.
4) Constamment avoir une gouvernance alignée avec les mécanismes de contrôle
5) Renforcer les objectifs de profitabilité par une gouvernance autoritaire et un contrôle formel
6) Assister le contrôle formel avec du contrôle informel.

Notes d’intérêt : Intérêt de cette recherche et qu’elle donne un premier cadre théorique avec plusieurs typologies sur lesquelles les plateformes peuvent se référer pour développer leur gouvernance.

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